Get More Conversions

Get More Conversions order to enhance customer experience and boost conversion rates, retail managers need reliable data on actual customers’ behaviour at the point of sale. Unfortunately, traditional sources like sales figures and footfall data provide only limited information on what influences actual buying decisions.

To address this issue, the authors of this article developed an AI solution called Smart Retail, designed to analyse digital store data and provide retailers with more accurate information on customers’ behaviour in their stores. The Smart Retail solution analyses a vast range of digital signals, including POS screens and customer interaction with the products, and uses machine learning to analyse this data, classifying different behaviours and making recommendations for optimising shelving layouts.

Website Conversion Services: Transform Visitors Into Customers

For a similar price to hiring just one full-time employee, you’ll get a team of brilliant conversion scientists and website creatives working on your site. They’ll don their lab coats, inspect your site with a microscope, and brainstorm smart conversion solutions. They’ll obsessively test and pick out the wins for you to implement – so you can sit back and watch your sales bubble $$$ green.

The authors of this article studied several large companies that provide smart solutions. They found that a major shift is taking place in these firms, moving them from being product providers to becoming strategic suppliers of smart solutions to their customers. However, they note that the number of sales received through such smart solutions is difficult to determine because established firms do not publicly disclose this information.

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